Pride Jersey
Hockey - You Can Play
In response to controversies surrounding players' refusal to wear LGBTQ-themed warm-up jerseys during Pride Nights in the NHL, Commissioner Gary Bettman announces the elimination of specialty jerseys for themed events during the 2023-24 season.
This decision aims to refocus attention on the essential causes celebrated on these nights. However, despite the ban on physical jerseys, Pride Night events continue in the NHL.
Meanwhile, a proposal emerges from "You Can Play," a group collaborating with the NHL to promote LGBTQ+ inclusion, suggesting the creation of AR Snapchat lenses dubbed #pridejersey.
These lenses aim to empower individuals to express their pride and support for diversity and inclusion freely by sharing posts on social media.
LENS LINK: https://tinyurl.com/3j9jphtv
Social
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Tech
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AR Lenses
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Social ✳︎ Tech ✳︎ AR Lenses ✳︎
Credits:
CCO: Shayne Millington, Pierre Lipton
GCDs: Gui Racz, Lucas Casao, Mike Shuman
Creatives: Lucas Ribeiro, Kazuo Kubo
Design: Kazuo Kubo, Malik Dupree
Filter Design: Kazuo Kubo
Motion Design: CEGO
Editing: Kazuo Kubo
3D: Zebra Studio