Pride Jersey

Hockey - You Can Play

In response to controversies surrounding players' refusal to wear LGBTQ-themed warm-up jerseys during Pride Nights in the NHL, Commissioner Gary Bettman announces the elimination of specialty jerseys for themed events during the 2023-24 season.

This decision aims to refocus attention on the essential causes celebrated on these nights. However, despite the ban on physical jerseys, Pride Night events continue in the NHL.

Meanwhile, a proposal emerges from "You Can Play," a group collaborating with the NHL to promote LGBTQ+ inclusion, suggesting the creation of AR Snapchat lenses dubbed #pridejersey.

These lenses aim to empower individuals to express their pride and support for diversity and inclusion freely by sharing posts on social media.

LENS LINK: https://tinyurl.com/3j9jphtv

Social

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Tech

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AR Lenses

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Social ✳︎ Tech ✳︎ AR Lenses ✳︎

Credits:

CCO: Shayne Millington, Pierre Lipton

GCDs: Gui Racz, Lucas Casao, Mike Shuman

Creatives: Lucas Ribeiro, Kazuo Kubo

Design: Kazuo Kubo, Malik Dupree

Filter Design: Kazuo Kubo

Motion Design: CEGO

Editing: Kazuo Kubo

3D: Zebra Studio