Kobe’s Rules Book

Kobe Bryant has changed the game. He played on his own terms and followed his own rules. He was the greatest to wear the Lakers jersey. He literally rewrote the NBA Rules Book. In his retirement year, this couldn’t be ignored. Actually, it should be eternalized in purple and gold.

In a few weeks, voilà. We had the book done and ready to be sent to Kobe.

But it was almost a personal work of the people from the Africa Agency. We started with the creative idea of register Kobe’s facts over the NBA Rules Book. And while the copywriters did the data work, we ask the art directors to collaborate with the art.