Puma
Usain Bolt
The 9’58s Biography
In 2009, Usain Bolt set the world record and went down in history. 9’58 seconds. But behind its mark there is a lot of sweat, training, effort. 2019, ten years later, we are telling the same story, but in a different angle. Showing a side that no one knows. The episodes behind the record.
A biography.
Each page shows the facts that made him accomplish the mark. But the Bolt's bio could not be an ordinary book. It should be as fast as him.
A flipbook.
Showing an animation of 9.58s, recreating that iconic race. The pages aren't regular number as well. They are seconds, of course.
Book Design
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Animation
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Sports
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Book Design ✳︎ Animation ✳︎ Sports ✳︎
Credits:
CCO - Erh Ray
ECD - Andrea Siqueira
CD - Alexandre Kazuo, Lucas Ribeiro
CW - Lucas Ribeiro
AD, Designer, Illustrator - Alexandre Kazuo
Film Production - CEGO
Film Director - Daniel Levenhagen
Audio - Squad
Still Photos - Genga