BMW
The Works
During our time leading BMW at GS&P SF, we had the privilege of working directly with Rich Silverstein and producing four campaigns, seven film spots, and more than 20 social media videos. You can see a selection of this work here.
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Real, for Real
BMW’s “Real, for Real” campaign highlights authenticity in an era dominated by AI. Through surreal, tech-generated scenarios—like a skateboarding pigeon or an astronaut sloth—the work shows how easy it is to mistake the artificial for reality. The campaign includes three TV spots and fifteen social films, all reinforcing the message: while AI can create endless illusions, only a Certified Pre-Owned BMW offers something truly real.
Credits:
CCO: Rich Silverstein
ECD: Matt Edwards
Creative Directors: Lucas Ribeiro, Kazuo Kubo
Creatives: Harrison Fuerst, Sharon Cordon
Director: Win Bates | Tool
Road Home
Year-end gets chaotic — which is why the quietest, best moment might just be inside your BMW.
Credits:
CCO: Rich Silverstein
ECD: Matt Edwards
Creative Directors: Lucas Ribeiro, Kazuo Kubo
Creatives: Duncan S., Rachel N., James G., Nadeen A.
Director: Jake Scott
Joy of Missing Out
For this BMW summer campaign, the idea was to flip the concept of FOMO and embrace the Joy of Missing Out—missing out on the overwhelming number of summer plans we don’t really want to do, so we can enjoy time on our own terms.
For social, we introduced—for the first time at BMW and GS&P—a model I’ve been using since 2018: bringing a photographer and a videographer specialized in social, working as a second unit to take advantage of the shoot day, location, and talent to create 15 videos tailored specifically for native social formats.
Credits:
CCO: Rich Silverstein
ECD: Matt Edwards
Creative Director: Lucas Ribeiro, Kazuo Kubo
Creatives: Nikolas Sandevski, Andrew Barnes
Director: Jonny Mass | RSA Films
Social videos: Edward Khoma | Abandon Editorial
Photographer: Saam Gabbay